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Connecting with the Patient for Better Insights

Finding out what the patient thinks is viable for participation can be a lot more powerful than relying solely on feasibility heat maps and big data.

An Integrated Site Network team knows the patients and has strong relationships with the physicians. These connections can be leveraged to successfully offer clinical research as a care option. It’s a viable model not just for today, but for the future. As you look at where the health care systems are going and the disruption with groups like Google and Amazon coming into the health care space, there is a need to be able to get direct access to the patient population.

What makes the Integrated Site Network model of even more value is the ability to not just know who the patients are, but to get their timely feedback. ICON’s “Patient Voice” program connects directly with the patient to get an understanding of what they are interested in and what is viable. We can ask patient populations specific questions about a particular protocol or a particular technology that we are thinking about deploying to collect data. Hearing the patient opinion and being able to adjust the way we operate at the site level allows us to bring greater efficiencies to our sponsors. With our model, we get more reliable, accurate data about the number of patients projected against what sites actually recruit. This increases predictability and reduces time in the overall process.

ICON’s Integrated Site Network is part of a mosaic that we are deploying for our clients in order to help deliver value to their development plans.

For more information on this topic, please contact us.

 

This blog is an edited version of “Connecting with the Patient and Improving Results in Patient Recruitment and Engagement” which appeared in SCRIP 100 in December 2018. To view the full article, please visit https://scrip.pharmaintelligence.informa.com

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